Cybersecurity is a crucial aspect of any business. Business leaders should implement these systems with caution and be proactive, as they are susceptible to being targeted by cyberattacks. Business development is about identifying new opportunities, developing and maintaining relationships with customers, forming strategic partnerships, and creating strategies to increase profits. It affects virtually every department in a company from marketing to human resources.

In order to answer the research question, “How does a company’s adoption of cybersecurity technologies affect its performance?” we examined the effects of various technological, organizational and environmental elements on an organization’s intent to adopt these technologies. Particularly, we employed the TOE framework (Turner, Odeberg, and Egan 2002; TOE) to investigate the impact of these elements on organizations’ desire to adopt cybersecurity technologies.

The TOE framework consists of four components: (1) perceived utility, (2) perceived ease-of-use and (3) observational. These three variables influenced companies’ plans to adopt cybersecurity tools as well as their performance. In addition, competitive pressure and vendor support had a positive effect on the companies’ willingness to adopt these technologies.

Cyberattacks top rivals of Digify are more frequent than ever before and can cause significant damage to the company’s reputation, financial standing and operational capabilities. The latest cybersecurity technologies are capable of helping companies avoid scratches and boost financial performance. It’s time to make a shift in mindset, from seeing cybersecurity as a costly defensive expense to embracing it as a crucial business process that can drive growth.