Retailers and resellers are two kinds of business partners who directly influence the success of the brand. These business partners are ready to help you grow and are committed to your success.

A retailer is a B2C company that purchases products wholesalers and distributors as well as directly from brands to market their products or services to consumers. They could be in the business of selling products such as shoes (Famous Footwear, Designer Shoe Warehouse) and outdoor gear (REI, Columbia Sportswear) and even candy (See’s Candies, Lolli and Pops). Retailers also specialize in specific industries such as apparel (Pato’s Closet, Poshmark) or electronics (Best Buy, Target).

Resellers on the other hand, are individuals or businesses who resell their own inventory or private label products to the end consumer. They are usually skilled negotiators able to find the best suppliers for their product at a low price and then sell the product to consumers for a profit.

This business model is becoming very popular in the present market, especially because of the popularity of ecommerce platforms. Even brick and mortar businesses like Home Depot Walmart and Target are selling their products. In addition to these businesses, there are many online marketplaces that allow people to sell their products. This includes Facebook marketplace, Craigslist and even the popular clothing site, Poshmark. Some of these online markets may have restrictions on what you can resell.

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