The Board of Directors is an organization’s ultimate decision-making organ. Boards that make sound decisions based on consideration of reliable information and the judgment of their members are a crucial aspect of ensuring the success of an organization. Boards can improve the quality of their decisions by learning the factors that influence good decisions and which detract from it.
Uncertainty over the economy, the need to recruit and motivate millenials and a host of other issues are making 2016 as challenging as ever for boards. A smart board blog is an excellent way for boards and their members to stay up-to-date.
By creating valuable, original content on a blog, a nonprofit’s Board of Directors can be recognized as thought leaders in their field. The best boards’ blogs can be a great recruiting tool for highly skilled candidates. They can be used to promote events, supplying information and links and even generating new content, such as ebooks, checklists and infographics.
One of the more popular topics for board director blogs is governance and board culture. This is due to the increasing importance placed on ethics and culture as a part of corporate governance. This is also due to the fact most public company boards comprise shareholders, who must also be aware of the needs of any other stakeholder. Therefore, they are more interested in an integrated approach to governance that encompasses culture and ethics as in addition to finance and strategy.