A variety of different production features have helped the company throughout its development. Lego has been able to design some of the most loved toys on the planet thanks to these features. They include an exclusive interlocking mechanism and the use of plastic instead of other materials. These unique features have helped the company to become the leading toy maker in the world.

The 1960s saw the company continue to expand rapidly. A major shift occurred when Godtfred Kirk Christiansens’s cousin, Dagny Holm joined the company as a modelbuilder. Dagny had a knack for creating large-scale models and worlds that were displayed in the showroom. This was an excellent method to highlight the possibilities of LEGO bricks, and to generate interest amongst children.

In 1971, the LEGO system began to expand by adding furniture pieces and dollhouses. The system expanded further in 1972 with the addition of ship and boat sets that included hull pieces that floated. In the 1960s, the company started its international expansion by selling its products in https://lego-x.com/2019/10/30/today-lego-fan-tomorrow-it-architect-and-vdr-provider North America via a licensing deal with Samsonite.

In the 1980s and 1990s the company continued to grow, diversify, and modernize. This was reflected in the establishment of a research and development department which has worked to keep the LEGO system on top of its game in terms of technology and innovation. It also saw the introduction of themed sets that allowed users to build specific models without having to figure out what they should do on their own. This was the beginning of more intricate construction and also allowed children to gain a more hands on experience with Legos.